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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to .
5822P- CubitusSelf-winding. To mark the birth of its new Cubitus collection embodying a uni. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek . Patek Philippe actually launched the innovative ad campaign at the same time it opened its Manufacture in Plan-les-Quates (outside Geneva), which brought together all of its . Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction. They wanted something that would break with the celebrity-heavy, product-centric .
Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and . The new Patek Philippe Cubitus took the internet by storm when the American magazine Fortune ran an advertisement featuring the new model before it was officially .
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For the first time in 25 years, since the release of the ladies' Twenty~4 in 1999, the watchmaker debuted a brand new collection named the Cubitus. Patek Philippe's impact on .It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity. That iconic Calatrava model is immediately recognizable by the Clous de Paris hobnail pattern on the gold bezel framing its elegant time-only dial, with a discreet seconds .
5822P- CubitusSelf-winding. To mark the birth of its new Cubitus collection embodying a unique blend of boldness and elegance, Patek Philippe unveils an all-new model . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Patek Philippe actually launched the innovative ad campaign at the same time it opened its Manufacture in Plan-les-Quates (outside Geneva), which brought together all of its free-standing.
Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction. They wanted something that would break with the celebrity-heavy, product-centric marketing that dominated luxury watch advertising at the time.
Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason. The new Patek Philippe Cubitus took the internet by storm when the American magazine Fortune ran an advertisement featuring the new model before it was officially unveiled. Initially, many thought the ad was fake, but those who accessed an online version of Fortune could see the ad featuring the new model. For the first time in 25 years, since the release of the ladies' Twenty~4 in 1999, the watchmaker debuted a brand new collection named the Cubitus. Patek Philippe's impact on the world of haute .It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity.
That iconic Calatrava model is immediately recognizable by the Clous de Paris hobnail pattern on the gold bezel framing its elegant time-only dial, with a discreet seconds subdial at six o’clock. It has come to represent the quintessential entry-level Patek Philippe. 5822P- CubitusSelf-winding. To mark the birth of its new Cubitus collection embodying a unique blend of boldness and elegance, Patek Philippe unveils an all-new model featuring novel displays combining instantaneous grand date, day and moon-phase indications. The development of this new movement involved the filing of six specific patent .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Patek Philippe actually launched the innovative ad campaign at the same time it opened its Manufacture in Plan-les-Quates (outside Geneva), which brought together all of its free-standing. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction. They wanted something that would break with the celebrity-heavy, product-centric marketing that dominated luxury watch advertising at the time.
Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason.
The new Patek Philippe Cubitus took the internet by storm when the American magazine Fortune ran an advertisement featuring the new model before it was officially unveiled. Initially, many thought the ad was fake, but those who accessed an online version of Fortune could see the ad featuring the new model. For the first time in 25 years, since the release of the ladies' Twenty~4 in 1999, the watchmaker debuted a brand new collection named the Cubitus. Patek Philippe's impact on the world of haute .
It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity. That iconic Calatrava model is immediately recognizable by the Clous de Paris hobnail pattern on the gold bezel framing its elegant time-only dial, with a discreet seconds subdial at six o’clock. It has come to represent the quintessential entry-level Patek Philippe.
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